In our day-to-day, we interact within interfaces with attractive and functional designs. Whether checking our email or visiting a web page, we find an attractive design that feels familiar and intuitive. This translates into a positive digital user experience ( UX ) by being able to function without problems in the interface.
The experiences we have as users within the interface are a concern of UX design. This article will address what it is about, the importance of research, its areas, and its close relationship with UI design.
What is UX?
To understand the user experience, we must necessarily mention the UI or User Interface design. The user interface is the graphic design of the application, that is, the UI design is interested in colors, buttons, images, typography, animations, and everything that makes the product visually attractive.
On the other hand, the user experience ensures that this design is manageable for users. This means that the user experience is aware of the user's needs when interacting with an application so that their experience is satisfactory.
User Experience, you should focus your attention on the user experience. It will be in charge of analyzing if the interaction is intuitive and fluid. You should also pay attention to how effective the application is at accomplishing its intended tasks, and how easy it is to interact with the elements of its design.
The importance of research for the user experience
It is important that User Experience takes into account all the past experiences of users when interacting with an interface. Most of us as users are used to using the interface in a certain way. For example, we have certain habits that are present in our daily interaction: Double-click to open a file or click to select an item.
The user experience must take these interactions into account for future designs since the expectations of the users are essential when interacting with the interfaces.
UX design has to be interested and familiar with the experiences and expectations of users. If user behavior is ignored and a design is created that is far from their expectations, people may not understand how to use it. This will cause the user experience with the interface to be negative, which is the opposite of what is sought with user experience design.
We will find different areas within the User Experience, and over time many more will surely emerge. But we will mention the most outstanding so far so that we can delve deeper into what the user experience means.
There is research within UX design, this area focuses on user analysis. That is to say, it is concerned with understanding the user, and collecting their needs and behaviors. UX research is based on surveys, interviews, user experience maps, and usability evaluations to perform an in-depth analysis of the results.
Another role within UX design is the UX Writer, which focuses on communication with the user. In other words, it studies the user's mode of communication to create a product that can connect with him.
The UX Writer must create communication strategies so that the content created is based on the user's mode of communication. That way, people will not have problems relating to the product.
UX Service Design
This field of UX design is focused on improving existing services. That is, they seek to make them more desirable and manageable for users, and give them added value that makes them special. It seeks to achieve a good level in UX design that positions it as the best in view and experience of the public.
UI and UX design come together
UI design is closely related to UX design as the two work together to achieve the best user experience. The UI design is concerned with the aesthetic part of the interface, and it has everything necessary to be visually pleasing, while the UX design will focus on the interface being easy to use, intuitive, and according to user behavior.
Both complement each other and cannot function without the other. Therefore, it is necessary that the UI design has an appropriate UX design so that users have a pleasant experience. In the same way, a UX designer must have a visual aesthetic that turns its operation into an incredible experience.
Now you know more about UX design and its importance for the proper functioning of the interface. Remember that this goes hand in hand with the UI design to provide the best user experience.
The user experience has different areas necessary to improve the interaction of users with the interface. Among them are UX research, UX service design, and UX Writer. Without a doubt, it is essential that companies take into account the importance of User Experience and UI design to generate unique experiences for users.