Content marketing is about offering valuable content to your audience with the aim of attracting potential customers. As customers of a service, we want the information sent to us to our email to be useful and of quality, otherwise, we could confuse it with spam.
The content you create for your customers should be useful or relevant to help them solve their problems. For example, they can be newsletters, infographics, videos, manuals, e-books, podcasts, blog articles, etc. In this article, you will learn about some of the benefits of using content marketing for your business.
1. Increase organic traffic
When you create unique content that solves users' doubts, Google shows it in search results, thus generating more clicks. It is important that the content for your audience is of quality, that is, that it seeks to entertain, inform, or educate.
In addition, published content is an opportunity to gain new customers by using "calls to action or CTAs".
2. Create a brand personality
One way to showcase your brand personality is through content marketing. The voice of your brand can be transmitted through the content offered to your customers. Depending on the category of your business, you can create content that reflects the values and purpose of your service or product. In this way, your business will be more recognizable, since it will reflect its identity in its publications.
3. Build authority
It is possible to generate authority in content marketing, that is, to provide information that is useful to solve customer pain points. By applying this strategy, the brand of your business will be a reference for users. For example, they can use your content to educate themselves on a topic, learn or simply clear their doubts because they recognize that your brand will provide them with a solution.
4. It helps you get to know your audience
Content marketing helps you get to know your audience better. One of the benefits of content creation is that you can use it to find out how your customers respond to it. You can try different formats and types of content, and after analyzing the results, you will know the preferences of your customers. You will understand what impacts them, entertains them, or hooks them.
Knowing how customers are interacting with your content will help you understand how to help them resolve their concerns.
5. Get Loyalty
A well-projected content can generate good experiences for customers. Loyalty is achieved by building a lasting relationship with users through interaction and content marketing. It is important to know the frequency, formats, and content that your customers need to create experiences that enrich them. With effort and perseverance, you will make your brand a space used by your customers, since they will trust the content you generate for them.
6. Improve conversion rates
Content marketing can boost conversion rates. It is possible to include demand generation strategies in your publications. For example, you can create content that provides solutions to consumers, help the audience discover new products, create stories that engage customers, share incentives, sell a product or service, etc.
7. Reuse content
If you already have content made, you can reuse it in another format. One of the advantages of content marketing is that you can apply different formats to content that you have created in the past. If you made a story in traditional text with images, you can turn it into an infographic, video, or podcast to give it fresh air.
8. Connect with your customers
One way to connect with your customers is through teaching. It is true that people have different ways of learning, some learn by reading, others prefer to see an infographic or video, and there are also people who choose to listen to a podcast. Content marketing is flexible, so you can offer different learning formats to your customers. For example, offer books, blog articles, essays, infographics, webinars and classes, podcasts, videos, interviews, templates, and much more.
9. Boost your presence on social networks
Every time you publish valuable content on your website, you gain the support of people who share it on social networks and become promoters of your brand. This is possible thanks to quality content valued by customers, either because they found it useful, entertaining, innovative, moving, etc.
Over time, your customers will become advocates for your brand and will promote your content on social networks with the intention of commenting on it or recommending it to their friends.
10. Save costs in the long run
Unlike other strategies, content marketing does not require as many paid ads. The cost may be high at first, but by using proper SEO and social media tools, you can save in the long run.
Plus, you can repurpose content across multiple formats. Once your audience recognizes the value of your content, they will arrive on their own.